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State Farm Logo
Out of context: Reply #8
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- waterhouse0
Recognizing that State Farm is now a multi-tentacled behemoth, the previous identity lent a much needed "corner store" feel. Truly, this is only my opinion (and I'm two beers deep) but, I think continuity and an honest nod to your roots go a long way when there's a lot of competition in your industry. I guess I'm not sure that this identity was "broken."
Plus, those new ovals appear as cheap, freshman-year Illustrator ovals to me.- If it's adopted, like everything else, I'll swallow and build up my immunity.waterhouse
- i think you meant "multi-testicled" behemoth********