Is Marketing...
Out of context: Reply #36
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- NegativeSpace0
Interesting how everyone has a different take on this.
I work in house for an engineering corporation. The way its setup here: designers are within the Communications department, which is under the Marketing umbrella, we both work closely together, but we essentially have our own office space separate from them. The executives on the marketing team are responsible for bringing products to market. It has little to do with the specifics of graphics or design. Each of our major markets that we focus in, is managed by leader and its their job to identify which direction our products need to go (new products, improvements, phasing out existing products), etc. They essentially drive the direction of the company. Based on that they have to decide what the most important messages (what is most interesting to our customer's needs) are and with our help, devise strategies to launch and sell products. Its our teams job to massage all of that info a more palatable and organized format (and support them through writing/photography/design/video... we decide).
From my perspective, what the people here in marketing do, is far from simply trying to convince customers to buy our products; less to do with persuasion, and more to do with whats right for our business.