Is Marketing...
Out of context: Reply #33
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- Ranger0
Marketing certainly isn't design, it's like saying advertising is design or branding is design.
I find myself thinking about it a lot as I work in a place that claims to be a creative marketing agency. It's so small though that there is complete cross over, everyone has opinions on each others areas but invariably the designers are looked on to suggest areas and solutions to clients. If the marketing had their way we would be doing the same solution for each of our clients so to that end I think it is vital to all that there is cross over and a struggle between the 2 disciplines.
I wouldn't want to be in a situation where there were walls up around everyone's departments and the designers just receive a technical brief for the day rather than being able to influence the why's before the how's.
- That cross-over is a GREAT THING as long as personalities work well together.... better than the SILO mindsetvaxorcist