Is Marketing...
Is Marketing...
Out of context: Reply #21
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- eegrek0
I work in-house and my creative team is part of the Marketing when really we should be Creative Services. I consider creative services to be storytellers and marketing to be the story generators. We take what they are trying to say, and sing it. It doesn't always work out that way (ideas can come from anywhere, and should) but that's the relationship I have with 'marketers'.