Dell Commercial Crit
Out of context: Reply #9
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- luckyorphan0
These days, commercials have three jobs:
1. Inform.
2. Entertain. Surprise & delight so well that the viewer feels compelled to send the commercial to their friends. This encourages recall.
3. Provide call to action. What if you sold me? Where do I find it, and what is it called?irrelevant: Do you agree with the above list? If so, do you feel this spot satisfies these criteria?
If not, try these notes:
1. Reconsider script. Why is this laptop better than any other laptop? "...amazingly thin and incredibly powerful..." may not be enough.
2. Slapstick is low-brow. Is this how the market you are attempting to reach prefers to be spoken to?
3. Is there any way you can make this commercial stand out more and differentiate it from any of the competitor's commercials?
4. Dell logo could be more prominent, and stay on-screen a bit longer.Good luck.