What makes a great brief?
What makes a great brief?
Out of context: Reply #4
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- vaxorcist0
2 kinds of creative briefs.....
1. for Art Director, from CD....
- Target Market Defined
- Central Insight into Target Market's Buying Mindset
- Business Objective
- Who OKs What, when, budget
-Short conversation about Client's Psychological State2. Designer / Hired Crank-It-Out freelancer,etc
- Deadline, Budget, Timeline,etc
- Mood Board / Rough Sketch / Ideas Spelled Out a Bit
- a short introduction to the project's history, what's a red hot button of hate in the client's mind (some people HATE the color Orange) what's a red hot button of love in client's mind (usually the logo, sometimes a color or typeface)
- a Clear talk about what's expected at the end of each day, and what's considered going above and beyond- and it should go without saying, but CLIENT SHOULD BE INFORMED HE IS NOT THE TARGET MARKET!!!!!vaxorcist
- << thisContinuity
- great advicelukus_W2