Client Ditched My Work
Client Ditched My Work
Out of context: Reply #31
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A guy in my office just had the same thing happen. He spent 4 months going working with a company creating a new brand and refining it. They put it live for a few days then switched to an in-house 'developed' brand that essentially uses the ever-so-unique lowercase Helvetica Neue Bold with no treatment whatsoever, and what appears to be stock kerning.
He still got paid, but 4 months of work and the client's internal brand team decided 'fuck it we'll just type arc out in helevetica neue and put gloss on it'