Eurostar Rebrand
Eurostar Rebrand
Out of context: Reply #6
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- pillhead0
"SomeOne's Simon Manchipp caused a stir in our sister publication Design Week last April when he explained his belief in 'brand worlds' as opposed to logos on their own. "Logos are a hangover from another time," he claimed. The logo, he argued, now needs to be seen in the context of a wider 'brand world'. "[With a] brand like O2, its success lies in the richness and depth of its 'brand world', which features bubbles, colour, photography and typography...you could remove the logo and still know the brand," he argued."
Bit of a contradiction on Simons part here considering the Logo plays a big part in the Eurostar re-brand.
- that's not a logo... it's an independent, autonomous state on brand world.Amicus