New Company Name

Out of context: Reply #9

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• d_rek0

  Having done both naming and the accompanying identity development I can say the naming part can be far more arduous than the actual identity development. Name generation can be quite tedious depending on the level of research and strategy you perform. You'll also have to take into consideration rounds of naming for legal purposes - running it past a lawyer or legal counsel to make sure it's available. All in all it can easily be a 40+ hour project for naming alone.

  Someone mentioned checking to see what kind of budget they have - which may inform how many hours you spend on that part of the process. I would bill hourly if it is not something you are intimately familiar with.

  d_rek 0Permalink

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  • and 40 hours is probably low-endd_rek
  • this is my experience also. I have had naming sessions last weeks. Is it national or global registration? Do they understand the trademrk process? do you?foz
  • understand the trademark process and cost and timeline. do you?foz

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