Eroding app dev value

Out of context: Reply #9

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  • ian0

    But, and this is only my limited understanding of it, its about volume in the app store.

    Consider a few years ago a developer may have created an app that sold for €30, but had limited exposure to clients and limited appeal. That same developer could create an app that retails for €5, but has the potential to sell much higher volumes of it, especially in the app store where you have a huge market that may not have heard of, nor a use for, the app before. The base retail price has come down but the potential yield is much higher.

    For other apps, well say something like coda which retails for $99 vs dreamweaver for €543. They essentially do the same thing, but coda is much much cheaper. They can't compete with Adobe on marketing or market penetration, so they use price in a hope that shifting more volumes at a reduced rate with allow them to break even.

    From articles that I've read on app developers they seemed to be excited by the propsect of the app store as it was a way of bypassing existing distribution methods (especially in gaming) to get a product to market.

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