Worst Design Trends 2010
Worst Design Trends 2010
Out of context: Reply #9
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- gramme0
"Content is the new creative."
I'd like to see/hear less of this horse shit. What does it really mean, anyway? That there was a time in recent memory when "creative" (call it design, advertising, visual communication, or hot garbage – just please don't turn adjectives into nouns) was devoid of content? Nevermind the quality of content. But without any discernable message, visual communication is abstract art, junk, or something in between.
I think this is nothing but marketing bullshit that is fed by social media sheisters who (mistakenly) think design is pointless in the age of Facebook.