Amazing Rip
Out of context: Reply #17
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- Wolfboy0
@Hombre_Lobo_2 to be honest I don't know what should be done about it. My position is I do not like the practice and and find the advertising industry at this level generally abhorrent.
But what I am saying is that this is generally how the industry works, the only thing they care about is the bottom line of profit and loss. I don't and never have seen the advertising world as a place to go to find original truly creative ideas. As I said before, For every one interesting Guinness ad there are 50 ripped of ideas out there. And if it's not a rip it's something with the subtlety of a sledgehammer.
The majority of campaigns are boiled down to the lowest common denominator so they can sell to as many people as possible, because that's what it is - sales. It's horrible and as I say, I'm not sure what should be done about it.