excel help

Out of context: Reply #3

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  i haven't and still don't understand what the competition column represents, competing against what? other terms on the same server? i'd assume you need to create an equation, even an easy one that divides visit by competition then again by frequency if you have that data available, the higher that number, the more likely that term is to drive traffic to your destination server... but i still don't understand what the competition column numbers represent... the higher the better or worse?

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