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Out of context: Reply #7

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  • Amicus0

    "For the enterprising client that can see clearly through the chaos, this new world holds promise. Kraft, for instance, has assembled a growing Rolodex of 70 new specialist partners. This isn't some fringe brand -- it's Kraft, the country's largest food marketer, which spends some $1.6 billion on marketing every year. The company is so open to new thinking that it recently hired a startup called GeniusRocket to develop a new campaign for the relaunch of its Athenos Hummus."

    This is the same company who went from this

    to this

    and shortly thereafter, this:

    I certainly wouldn't be presenting Kraft as the bastion of great marketing over the last couple of years.

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