Logo crit

Out of context: Reply #13

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  • Josev0

    I like the uptick version but feel like the type is unresolved. Utopian's offers the best type treatment so far. Maybe you could explore that direction with other font choices that read better, or try mixing the case on the two words (like l/c Sarracini and all caps travel, or the opposite). I also like the simplified suitcase but it has an awkward relationship with the SarraciniTravel Type. Maybe it would work better as a smaller icon that somehow works in with the agency name.

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    • You could also use the larger suitcase with "the travel people" as a separate element as part of their extended brand language.Josev
    • language.Josev
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