New Gap Logo Fail

Out of context: Reply #452

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  • stewdio0

    I thought this was great. There's an article here about the logo redesign: http://www.dailyfinance.com/stor…

    And there's a particular quote:

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    Gap's new logo "looks like somebody took Microsoft's PowerPoint and kind of did it in five minutes flat," says David Wolf, the owner of Wolf Snap Designs, a Corona, Calif.-based company that designs Web sites and logos. He says when he first read about the new design, he thought it was a joke. "If I saw a first-year design student do this, I would send them back to the drawing board," he notes.

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    Now, this guy David Wolf sounds like he really knows what he's on about. His stuff must be really refined. High concept. Strong delivery. Now check out his website: http://wolfsnap.com

    !

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