Crowdsourcing

Out of context: Reply #30

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• monNom0

  as to raf's original question:

  I do not believe a government agency could conduct the production of a new identity as efficiently, nor to the level of quality, as a seasoned, professional design firm can. No matter if they hired in-house designers or crowdsourced all materials, they don't have the experience nor the knowledge of the landscape that a focussed service provider does.

  With respect to the fee: These large numbers often reflect the entire project cost to the government; not just drawing the logo but applying it, everywhere. 400,000 pounds actually sounds on the low side, but probably reflects the scope of the project.

  Think of it this way: How much would it cost to change all of McDonald's signs to another logo? That's where the cost comes in, not the 5 minutes it takes to draw another 'M'.

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  • 400,000 IS chump change for this sort of thing! I bet CP+B is being paid 10x that for the GAP debacle...NONEIS

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