Crowdsourcing
Out of context: Reply #13
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- raf0
I have taken part ie. in meetings over a global corporation's web presence. They were held over two years in many European cities, marketing heads flown business class from all around the globe.
Hours of discussions over silly things, ie. 800x600px for the US audience vs. more modern 1024x768px resolution that German branch stood firm for.The result of all that was very underwhelming, to say the least.
Just the cost of a single one of those meetings, with airfare, expensive hotels, dinners, penthouse conference room rental would cover fantastic web presence by a top class small agency – one of those which normally end up subcontracting these jobs from the big guys.
It's ok, this is how money works at that level. It is there to be spent.
But should it be like this when it comes to spending public money?
Again, I am not telling "let's leave this to amateurs". Crowdsource among agencies who would provide full package. For peanuts, because this is something that would look good in their portfolio.
Seriously.Not seriously... If I were serious, I would want agencies to pay to do Olympic branding. And you know what? They would.