New Gap Logo Fail

Out of context: Reply #172

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• Tofslie0

  I threw my hat in.

  Modern, yet Classic. Color references a hint of 1969 blue/black denim. Font is LOCATOR. I believe their blue color is holding them back and people will welcome this change. It will be more talked about then just changing the logo. You can imagine the black on black logo being matte and gloss working in conjunction.

  I think it appeals to a wife variety of demographic, yet will still compliment their clothing athletic. Makes their brand feel a bit more high end yet still accessible at the same time (based on the style of clothing I have seen lately).

  

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  • < nicedbloc
  • Very nice! I think the switch to black would work.
    catrocketship
  • yes, it appeals to a wide variety of wivesvitamins
  • cool. and that took less than a day. i wonder how much time, effort, and resources they spent on theirs.iCanHasQBN
  • A wide variety of wide wives!Tofslie
  • fantasic work!SteveJobs
  • Tend to disagree with the choice of black, especially with gloss. That is not the Gap brand...luckyorphan
  • ...good font choice, though.luckyorphan
  • I just think they need to get away from the blue. I stand by it :) Look at the clothing on the front page of gap.comTofslie
  • really nice tofslie! it's perfect!kona
  • The next time my multi billion dollar company needs a new logo, i will have my son design it, publish it and then probe qbn for a real logo.inv
  • ...for a real logo/brand.inv
  • nicely doneatomholc
  • Scoot the AP a hair closer to the G and you got it.duckofrubber
  • nicely done, but are you gonna get more than a t-shirt for that?hargbine
  • this is great! Who needs research, process and revisionary periods. That just gets in the way of great design!identity
  • This is so average.identity
  • all of their store signage is black and white as well...rodzilla

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