Brand & Religiosity
Brand & Religiosity
Out of context: Reply #3
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- ukit0
I'm suspicious of any study that only measures something in terms of a single comparison.
What if they used age? Probably they would find that young people are less religious. Urban vs rural? Rural probably more religious right? Liberal vs conservative? etc
In other words, you'd probably find that old, rural, conservative people care much less about brands than young, urban liberals. They are probably also more religious. But is the religion the factor that makes them care less about brands, or is it just because they are a bunch of old people living on a farm somewhere?:)