what should I charge?
Out of context: Reply #10
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- freshmode0
Again, it all goes back to the "agency" approach. If a well known agency would be involved. You would see a retainer fee setup. You would then see some talent broght to the table. Maybe a creative director & a senior designer.
You say that this is very generic but in this case, generic is the audience. It has to be done well and it doesn't have to look bad or be cheap just because it is generic. If it didn't matter to the client how generic it looked, they would do it them selves.
Consider how long this would really take you to do if you were an employee of someone. This might go on for about a month.
One thing I do have to say. Your skill is only as respeced by your clients as you respect it. Also the industry that you are in isn't taken serious if you low ball every project.
Hell, you think 50k is a lot. The television ABC paid around 7 Million for their "Yellow & Black" branding. That was just to get the brand established. Not to mention the firm(s) that also made loot on anything ABC. Any packaging, any ads, any print work, any promo stuff. Tons of stuff came out of that. 7 Million was just the begining.
I would say 50k if they were a consumer brand. Even more at that point. But I would probably go for 10k - 15k. It depends on many things though. Will this be repurposed? Will other product lines take on the look & feel of this. If so, make your money now for the concept because you will not be able to charge 10k - 15k once the look has already been established. How many years will it last?
I would like to know how this turns out for you. Pretty interesting.
word!