BOOK on luxury / premium brands

Out of context: Reply #10

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    gingerbreadlady
    I guess another way to describe what I'm looking for is very CLEAN and quite classic but very stylish graphic design...quite minimal and unfussy.

    I dont agree with that because a luxury good can be whimsical and fun yet with out the typical 'black' 'minimal' look

    Think about Hermes. If you didn't know what Hermes was, when you see the illustration, you may not consider them as a luxury brand.

    • that kind of dissonance is useful, because it creates exclusivity (those who don't get it / know, are automatically excluded)
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    • excluded)
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