BOOK on luxury / premium brands
BOOK on luxury / premium brands
Out of context: Reply #6
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> I dont think there is such thing as luxury design. Its the choice the
> designer makes for the brand's value and character."I agree .. If you concentrate on suggesting luxury through aesthetics - you'll never succeed, because a lot of depth will be missing from the brand image. I think an important factor is longevity. People choose to _invest_ their money in luxury items.
In terms of design, attention to detail indicates careful consideration and quality - but more importantly, brand connotations need to be carefully built up over time.
In which case, a key factor will probably be your choice of association, and the way you develop a strategy for making those associations apparent.