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Out of context: Reply #40
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Here's my contribution to the comments:
Mr Prova,
It's clear to me the disrespect and contempt with which you hold the creative community at large, and professional creatives (art directors, copywriters and designers) in particular. Your business model is nothing more than the bog-standard spec work exploitation that has been floating round for years, and your attempt to frame it or spin it otherwise is disgraceful.
'Prova's unique angle teaches our designers the "science" behind effective advertising (call to action, USP, effects of graphic placement, ...), so client's don't get an ad that lacks the necessary research.'
This statement, in particular, shows me that you have no understanding of what it means to be a creative, or what an art director or designer brings to the table. In fact, it's patronising in the extreme, and downright insulting. By virtue of education or experience or both, there isn't a professional designer out there working for an agency who doesn't have an expert grasp of the reasons why they need to do things a certain way. They know they need to focus on results, and their work is a direct reflection of that.
I don't see that any professional designer - freelance or otherwise - has a single thing to learn from your 'agency', except to give it a wide berth, or else risk utter devaluation of their knowledge, experience, talent and experience. The postcard shown in the article is a perfect example why (as if they needed another one): photography that is beyond boring, predictable copywriting, lamentable typography and a layout that makes a mockery of the grid. It looks like an amateur did this in MS Word.
- fancy!!OSFA
- spicy!jaylarson
- well played sir.
*tips hatsofakingbanned