what do you do if you work in advertising?
what do you do if you work in advertising?
Out of context: Reply #4
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- instrmntl0
Most tradition ad agencies are trying to get into interactive, but usually they have internal people for banners, and outsource an interactive shop for the media work (site, and sometimes banners). In cases like GSP, they concept and pitch an idea, design it, then outsource it. Often times companies have their traditional agency for branding and advertising, and also have another interactive agency that pitch their own ideas etc that are based off the the traditional agencies campaign. Hope that makes sense.