have u hired an seo?
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I don't know much about writing copy, but I've read it's good to approach the task this way:
1) You describe the feature (what is the service / product being sold?)
2) You describe the advantage (what is it that the feature does that makes it special / unique?).
3) You then go onto to describe the benefits (what pay-off / value will the client get from the feature?).If you have a list of the services that are offered, you have the lists of features already. The next step would be to describe advantages and benefits.
Once you've got that down, translating all of this into copy should be a much simpler process.
As I said, I'm not certain about all of this - and writing copy is something that I'd like to learn more about. If anyone else has any ideas, I'd be interested in hearing about them too.
- From the point of view of a client -> I want to know, what the service does .. how likely I am to profit from it / whether it's good value for money.********
- good value for money. Those three points, should hopefully answer that.********
- From the point of view of a client -> I want to know, what the service does .. how likely I am to profit from it / whether it's good value for money.