logo crit
logo crit
Out of context: Reply #27
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- detritus0
I agree with neue here - have they explicitly asked you to reinvent their wheel? I'd kind of expect a law firm to want to maintain the integrity of its image, merely expanding the existing form to incorporate the new partner.
Of all the routes taken, #3 (or, perhaps #5 without the column-top) would seem the most appropriate, taking into account detailage in their existing logo and using that somehow. The swirly breaklines in #3 are a bit over the top though. Needs toning down.
Their old ampersand is a little weak, but I'd still try to use a similar type of 'open ligature'.
What's with the 'PS'? Can that go? Has this been asked already?
- the tiny text in #5 is too close to the parent, for my liking - perhaps use the swirly breakline to separate?detritus