New Site Launch

Out of context: Reply #7

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  • hellogoodbye0

    Decent start.
    + Agree with above comments, esp type needs a lot of work. Bigger Godzilla type doesn't mean better.
    + The visual language / tone is unclear. I'm seeing stock icons mixed in with photography mixed in with painterly effects and info-graphics. Then I see bold blocks and gradient buttons and custom brushes. Very odd.
    + The color palette is NOT working at all. It needs harmony, hierarchy and a sense of purpose.
    + The writing on the site is also kinda blah. Design with emotion. Either people have to LOVE it...or HATE it. This is in the gray, "forgetful" area.

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