Hotel Rebrand
Hotel Rebrand
Out of context: Reply #6
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- identity0
here's some help (or maybe not):
figure out the voice of the hotel (base this on its history, location, demure, speciality, etc.) Take said voice and find referential material. (this is probably best researched in terms of finding like symbolism/metaphors in other areas NOT relating to hotel design. - it is of some note that reference SHOULD have something to do with voice and vice-versa). Figure out what are archetypes for said metaphor/symbol and see if they can be applied to your hotel (is it contextually appropriate? too esoteric? does the overall feeling come back to one of comfort and maintain a strong, clear voice? (yes, there's that "voice" again)...
Post your findings...