Rebrand
Out of context: Reply #3
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- Morning_star0
"we felt the current State Government brand failed to capture the unique sense of environment, heritage and culture that Tasmania has to offer"
I've seen the video and the logos are nice enough. The issue I have is that the logo is not a brand. There is no nod to brand values, a brand essence, key messages or proposition. It was impossible to understand what the logo was trying to represent.
Having briefly browsed the Tasmanian Government website it seems that the government has at least four major audiences - Tasmanian Businesses, Tasmanian Residents, Overseas Business and Tourism. Being attractive and satisfying all those audiences with one logo is going to be difficult to say the least.
Having dealt with public sector clients you are likely to end up with something designed by committee, which is how, i'd imagine, that their existing logo came into being. The best of luck to you.