the pricing wormhole < - -
Out of context: Reply #29
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- Dolan0
JK, thanks. The article obviously describes a problem but just charging adequately isn't the answer. If the AIGA has done one think well in the last couple years it's been doing some of the theory behind *educating clients* in the process of Design, not just the end product. Sure, when a client comes to us, they have a need and want a specific deliverable (identity, website, etc), but what we provide is more ... and therefore it's more valuable. The comparison to a lawyer or accountant is apt because what is really worth the money with these professionals is not just the work they deliver for you, but the advice they give you, and the way they educate you to think about your legal or financial matters. We deliver design, sure --- but we also help companies think about design in new ways, often helping them do things that they hadn't even imagined. Clients who don't see an investment in design as great value for their dollar can just call elance, that's fine with me, as I'd rather not waste time on them.