Design.
Design.
Out of context: Reply #79
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by saying design solves problem is a false sense of the meaning.
if design was meant to solve problems in communication or usability (all fields of design), we would have generic products which are good design with good function
this idea translates in to notion of perfect competition, where each good is generic enough to make no impact in the market yet it works as good for the mass
design is more than solving probleming but rather its more about out doing one another to show that you are different in how communication or function is convayed
having no brand is a brand