Design.
Design.
Out of context: Reply #69
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"so wether you design for Nike or your Bakery around the corner, if the design doesnt communicate the problem it should solve its bad design.
"boom! right on the spot. and that answers, or rather questions, Slag's question on important design. I have to ask you, Slag, what do you consider important?
you make it important as you design makes a difference on any level.
also: your client should not be happy, you client can only be happy with your design if your clients' clients are happy.
this applies to commercial design, but is not much different for say, the Red Cross.
You design to seduce people, or make them aware of problems (poverty, hunger, aids)..