Design.
Design.
Out of context: Reply #12
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I think non design is just a rebellion from designers against the clean machined graphics to show there is a human process, vernecular imagery has and will always be part of a designers repertoire as we are all visual people.
It is a fashion at the moment to make things look like they are straight from the scetchbook, showing off flaws etc, but because of the industry nature of our work like all fashion it won't be long lived.