Criticism
Criticism
Out of context: Reply #12
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- steak&liquor0
In so far as clients are concerned its their brand and they know whats best. They are number one in the process. The more you try to take control they wont be happy unless they have no ideas and you are making it up together with them.
The best advice I give is to take their comments very seriously and then formulate a way to circle it back to your idea still making them beleive that its their thoughts or ideas that have changed the design for the better. And you still walk away owning the work. Makes all parties happy. The more you can say "Hey Mr. Client - thats a really great idea - but based on your thoughts - this idea will make it extremely successful." the more they will value your advice and understanding of your trade.