heinz packet redesign
heinz packet redesign
Out of context: Reply #25
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- pizzafire0
do people really complain about these kinds of things? get a life!
from the article:
"The packet has long been the bane of our consumers," said Dave Ciesinski, vice president of Heinz Ketchup. "The biggest complaint is there is no way to dip and eat it on-the-go."
and this Matt guy:
The self-proclaimed ketchup aficionado said it became an issue for him two years ago during a road trip when he opened a packet too quickly and spilled it on his jeans."That's when I said 'There has to be a better way'," he said.
He even created one of the hundreds of anti-ketchup packet groups on Facebook, dubbing his "Prop 57" a gentle poke at Heinz, saying it is to "draw awareness" to the packet's shortcomings.