Gucci site
Gucci site
Out of context: Reply #11
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- jerseyred0
What's most compelling about this site is the fact that it's ecommerce. A progressive approach like this is usually reserved for portfolios or campaigns but you never see this applied to ecommerce. Aside from the design the usability is amazing - the add to cart button doesn't appear until you choose a shoe size, the way the size guide slides in, the cart funtionality, the navs on the right and left, even the checkout process is stellar. Doesn't "feel" like a shopping experience - amazing that it's all done in javascript