Showing Old vs New Logo
Showing Old vs New Logo
Out of context: Reply #10
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- monospaced0
The only circumstances in which I would show the old logo is if I singled the project out as a "case study."
The preface for the case study would be that the client was unhappy with their current (shitty?) identity and approached the firm for a redesign. That way he gets to show it and you get to point out, in writing, that the old logo was not working. Win win?
- I agree with this.d_rek
- I agree with this as well.********