Style Guides?

Out of context: Reply #4

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  • luckyorphan0

    What is the market? What is the purpose?

    For instance, some style guides are web-only for those types of companies. In other cases, style guides can cover not just logo, typefaces and colors, but packaging, advertising and many other brand uses as well.

    Are you going to be supervising the designers as they create assets based on this style guide? Or is this style guide to be handed out to multiple vendors around the world for them to act on virtually independent of oversight?

    I know, many questions...but you must think of all of this info in order to do your client and their brand a service.

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