Pureness™ by Sony
Pureness™ by Sony
Out of context: Reply #12
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- clearThoughts0
I don't see what Swiss design has to do with a Japanese Mobile phone.
This is a typical case of graphic designers following graphic design trends rather than doing decent research.The people out there would be probably happier with some ugly colourful graphics and loads of gradients, but the designers working on the campaign probably really enjoyed doing a bit of Swiss Style Design.
Hope it helps them sell phones at least.