Fashion Campaign
Fashion Campaign
Out of context: Reply #10
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- kezza_20
I work for a few fashion brands. Often the advertising is commissioned by the Creative Director of the brand and they collaborate with big names. EG Gucci and Chris Cunningham or David Lynch. No Ad agency was used as an intermediary.
This is changing however. Burburry's recent flurry of advertising was done in conjunction with BBH for example, and I know Gucci are looking for an ad agency to help them out too.
That said, Leo Burnett have an internal luxury advertising group called Atelier. and I suppose Show Studio count too. Also Create the group do a lot of digital luxury stuff.