A Match for Neue Cond.
A Match for Neue Cond.
Out of context: Reply #5
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- johndiggity0
luxury usually connotes excess. the use of helvetica condensed as your main typeface seems at odds with what you are trying to do merely because of it's ubiquity and economy.
blackletter could work, but there is a fine line between seeming historic (not good for electronics) and seeming thuggish (not good for luxury brands).
i know nothing about the brand, but it sounds like it could benefit from a contemporary slab serif, with an extended or wide face, and a range of weights. think soho, or the new neutra slab. maybe even apex serif which has a slightly tech feel to it. but i'd definitely ditch the helv neue condensed. that belongs in catalogs.
- think ultra thins knocking out at large sizes on your black backgrounds. very authoritative.johndiggity
- < That's exactly what I'm doing at the moment.luckyorphan