487K Montreal logo
Out of context: Reply #73
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- shitehawke0
lucky, unfortunately I don't know the cost of the work in the example above, but I would like to know too. As I said though it may have been muddled, I doubt that the work cost as much as the montreal branding, but it was on a much smaller scale: a few square miles as opposed to the size of the greater montreal area.
Also, I think I need to emphasise if it cost 487k for just a logo, then its massively overpriced, however, for a huge identity system, of which a logo is merely a part then it has to be seen as an investment that is worth the money paid.
As far as reduced rates for govt, I don't really agree with you. I have reduced rates or worked free for clients before on small projects. Working like that on a huge project such as this kind of branding could very well be the death-knell for a company as it would eat up massize amounts of time and resources, blocking them from working on other, paying, projects.
As an aside, in regard to the cost of the project, as other people have said, this would have gone out to tender. So someone within the govt would have set the budget after doing research into the work needed. This would have gone out to companies to tender and cost is (over here anyway) a big part of the tender process with anywhere from 60-80% of the weighting of a bid given to cost. It is up to the companies entering the process to decide the amount to charge, too little and they're seen as too cheap to be worth it, too expensive and they're seen to be a luxury, so actually the cost outlined could have been a good bit higher if a different company had won the pitch, or lower.