what we do
Out of context: Reply #77
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- gramme0
Yeah jimbo, I know the navigation on my site is tiresome. Like looking through a keyhole in a way. It bothers me too now that I've had several months worth of hindsight. Next update will have image thumbnails so people can jump around and immediately see how many images there are per project (17 images just for Formica is a lot to digest, I know). Right now you're flying blind without any clue what's there to see in each client section.
About that style guide. I don't like enormous brand manuals either, but I was dealing with unskilled secretaries who had been shoe-horned into producing publications on weekly and monthly cycles for the church. It was like teaching a bat to identify chromosomes through a microscope. With the old logo, they would routinely stretch the type, change color arbitrarily, show the logotype with or without the mark, etc. So I had to show diagrammed reasons why the logotype is in inherent part of the wordmark. Otherwise, they'd reset in in TNR and stack it in two lines to either side of the logo, which would look terrible. I didn't actually show details of the logo construction, only some pointers about the lock-up, clear space, color palette, and what specifically not to do.
They've already broken most of those rules, but at least I have a document to refer to when explaining what went wrong.
- secretaries are my natural enemies... Yeah, that was just general bitching as I noted, all cooljimbojones