what we do
Out of context: Reply #71
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- gramme0
I think you've made your point quite thoroughly jimbo, and I hear where you're coming from. For reasons I've mentioned above, I think it's still worthwhile to pay attention to details that no one may ever notice. If all else fails, I still go back to the idea of excellence—it's always worth the time to make things excellent, that is as long as one isn't being wasteful (which I think is a relative concept and means different things for different clients).
I agree with you that it's a designer's job to find affordable solutions for clients. On the topic of wastefulness and paying $1,400 for fonts, let me give you a bit more background on the project for my church. I had set the logotype in Mercury, which my former employer already had in their font library. I too thought that $1,400 for fonts was pricey for a church, so instead I proposed Glosa by Dino Dos Santos. Glosa is a great family of display and text fonts, with similar design qualities to Mercury. The price tag of $500 seemed much more reasonable for a church of their size.
But when I told them the logotype was set in Mercury, they asked how much it would cost to use that family instead of Glosa. I said "$1,400", and a couple of them scratched their heads. Then one elder asked "is that a recurring fee or a one-time expense?" I replied, "once and for all". His response was "well, if we only have to pay for it once, and it's something that's perfectly harmonious with our logo, and our publications staff can use the fonts, then what are we waiting for? Let's do it." Several other people in the room nodded or murmured their approval. I was shocked, but they clearly though it was worth the expense.
I hear what you're saying about church branding. I think many churches overdo it. Whether we overdid it here in this case, I'm not sure. You're entitled to draw your own conclusions. My only goal was to make something timeless and appropriate, that wouldn't need to be replaced for a long time.
- And also, what johndiggity said.gramme
- linky to the church thingy?jimbojones
- 3rd client on my websitey.gramme
- ah that, yeah I like the mark and most of the rest. didn't like this: http://imgur.com/owu… And your navigation is tiresome although goodlooking...jimbojones
- tiresome although goodlooking... I never got why any design manual would contain guidlines on building the logo, just hand over the .eps ffs... General ranting.jimbojones
- the logo, just hand over the .eps ffs... General ranting.jimbojones
- —Because it was been handed to some sweet but dense in-house people who don't know ass from elbow.gramme
- With the old logo, they routinely changed colors, fiddled with the icon, etc.gramme
- They needed explicit instructions in writing to show that the wordmark is an inherent part of the logo...gramme
- —and is not supposed to be messed with in any way. Believe me, if anyone were to mess with their logo, it would be these people.gramme
- these people.gramme