what we do
Out of context: Reply #63
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- johndiggity0
the fact that people don't understand design as a process is even more of a reason that designers are necessary. if there is no one to obsess over the details, then the details are truly lost, and this is where things begin to break down.
you could show me a pairs of pants stitched dozens of different ways and because i know nothing about tailoring, i would be at a loss to differentiate one from the other. however, after my pants split because the wrong type of seam was employed, i will certainly notice the difference.
careful consideration is the duty of any designer, especially someone involved in wide ranging applications like corporate identity. if it goes unnoticed, all the better. that means nothing broke and you did the most important part of your job.