what we do
what we do
Out of context: Reply #55
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- ukit0
How would you ever conduct a study like that though? You are right that people aren't going to choose to buy something based on whether it's set in Futura or Verdana, just like they won't choose based on the color of the box or the copy most of the time. It's just one out of many factors. Doesn't mean it's not important.