what we do
what we do
Out of context: Reply #54
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- jimbojones0
Then you need a study if better typography actually influences sales. I am afraid I won't like the result.
- I'm saying the opposite.. I think typography matters more if you take the bottom line out of the equation********
- but if you don't? If you have a layout using Helvetica, and you only substitute Helvetica with Arial I believe the effect on sales would be zero.jimbojones
- sales would be zero.jimbojones
- depending on your audience / market - I completely agree..********
- however - if you're selling (yet another) book about helvetica...********
- you tend to turn it to a jokejimbojones
- I'm saying the opposite.. I think typography matters more if you take the bottom line out of the equation