70's sportscars, femmes fatales etc.
70's sportscars, femmes fatales etc.
Out of context: Reply #7
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- Peter0
"there are certain absolutes in advertising .... one of them is sex ... "
Although a lot of firms exercise that method, I would disagree there. There is good and bad use of Nudity/sex:
If there is a relevant and functional reason to justify nudity in advertisements I am all for it (cosmetics, etc.),
However mooking up an ad with nudes that has no relevance to the product is false advertising. To me it shows a lack of creativity and proffesionality from the agencies side.Except for beer commercials. People ask me if there really is a "Swedish Bikini team" all the time. ;)
There's a good book out there by David Ogilvy called "Ogilvy on Advertising". It's a great read on that topic.
Oh, the thread was about 70's. Sorry, moving on...