Can you
Out of context: Reply #11
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- mydo0
I took a few minutes to work out what you mean by "our pavlovian mentality" regarding design. and apart from thinking this is a fucking poncey thing to say, i think this is precisely why designers have and always will play such an important roll.
if our pavlovian mentality is: we have been pre conditioned to make judgement on design based on what we've seen and been sold before - it's imperative that designers understand what they're doing. white packaging with 48 point black helvetica may look cool but it's not going to sell cornflakes.
As the world becomes saturated with DTP and 5 year olds that have mastered inDesign, a good designer that can make sense of information and make a product or service stand out will be worth more than he ever has.
*logs off QBN
*logs onto monstertemplates.com
*changes logo
*finishes work- white packaging with 48 point black helvetica might sell cornflakes if the messaging is right_salisae_
- The kind of design mydo's talking about doesn't have a message though :)dMullins
- i see i see.. and yes, you got the pavlovian thing right...Coffeemaker